Cloud Marketing is the new form of marketing where all marketing resources and assets are brought online through integrated digital experiences, by which they are specialized for every single end user. The aim is to use different advertising methods to target customers via online applications through social media websites and apps such as Facebook, Twitter, Instagram and various online portals to target consumers.
The marketers need to make sure that the material should be compatible with all the electronic and digital devices.
Cloud Marketing was established by a company in Raleigh, North Carolina - SharedVue Marketing Technologies.
Different advantages of Cloud Marketing are:
● Reduced cost of marketing materials
● Reduced costs of distributing marketing materials
● Increased customization
● Increased efficiency
● Time saving
Different disadvantages of Cloud Marketing are:
● Lack of User experience
● Fraudulent material
● Digital divide
There are two different kinds of online applications that are used for marketing purposes: media and tools. Media allows to present a message to the public. Tools take common marketing tasks and make them faster and easier.
Following are the tools that are being used for Cloud Marketing:
● Google Analytics
● Constant Contact
● Sales Force
● Google Social Reports
Cloud marketing greatly reduces the time between planning and implementing an ad campaign thus increases the efficiency.
Companies no longer have to pay for printing costs or buy expensive advertising time.
The most important skill for the cloud marketer is that he/she should be technologically savvy.
Salesforce Marketing Cloud is a customer relationship management (CRM) platform for marketers which allows these marketers to create and manage marketing relationships and campaigns with customers.